Blueprint Earth
Blueprint Earth needed a brand, website, and bespoke photography that reflected their expertise in crafting ecologically savvy landscapes designed for connection and ease. We developed a refined yet inviting brand identity by blending textured minimalism with hand-done details. Their brand world utilizes a rich earth-toned palette and typography that balances authority with warmth. Their website brings this vision to life with an editorial, polished yet approachable design that intuitively guides clients through learning about their ethos and process. For photography, we focused on capturing the lived-in beauty of their landscapes and the craftsmanship behind them and used natural light plus rich textures to showcase their work with depth and artistry. The result is a cohesive brand experience that feels as intentional and inspiring as the spaces they create.
TRUSTED
kNOWLEDGABLE
INSPIRING
CLASSIC
CONNECTIVE
STYLISH
CREATIVE
Plant the Water First isn’t just a tagline for Blueprint Earth—it’s a guiding philosophy. Represented in a wavy, flowing design, the phrase repeats like a mantra, mirroring the movement of water and the intentional rhythm of their landscapes. This concept speaks to their core approach: designing with water in mind from the very start to create thriving, resilient environments. Just as water shapes the land, this mantra shapes their process and ensures every space is beautiful and deeply in tune with nature’s blueprint.
A MANTRA TO LIVE BY
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Brand Design
VISUAL IDENTITY
Blending textured minimalism with hand-done details, the branding uses a nature-inspired palette and a refined yet approachable type system to reflect their expertise, craftsmanship, and deep connection to Mother Earth.
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Website Design
ONLINE PRESENCE
The website brings their ethos to life with an editorial yet inviting layout to guide visitors through their process and portfolio with a clean, intuitive design that balances professionalism with warmth.
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Portrait Photoshoot
ESSENCE OF CONNECTION
The photoshoot captured the full scope of Blueprint Earth's work—connective portraits, beautifully finished landscapes, and behind-the-scenes moments—showcasing both the artistry of their designs and the hands that bring them to life.
Blueprint Earth’s brand is built on intention, flow, and deep respect for the land—values that shaped every aspect of this project. The goal was to create a cohesive experience that reflects their expertise and ethos while setting them apart in their industry. The result is a brand that feels both grounded and elevated, a digital presence that welcomes and informs, and imagery that captures the heart of their work. It’s more than just a visual identity—it’s a reflection of the landscapes they create: thoughtful, enduring, and designed for connection.
A BRAND ROOTED IN INTENTION
Working with Zoe at Studio ZCC was an incredible experience. She brought our vision to life with such care and thoughtfulness and infused every detail with beauty and intention. The branding, website, and photography truly reflect who we are and what we stand for. We’re so grateful for her creativity, expertise, and kindness throughout the process.
— Brit + Eric Sastrawidjaya, Owners
creative direction, brand strategy, graphic design, web design, art direction + styling, photoshoot production
photography by Aubrey Janelle || illustration + handwritten logo by Jess Mudgett