Alice Tacheny Design

Based in Marin County, California, Alice Tacheny Design makes and designs sculptural, useful objects using familiar materials in unexpected ways. I wanted to create a brand identity that felt tactile, connective, and honest. Textured minimalism meets sculptural details to create an aesthetic that is nostalgically modern. Print and web layouts strongly feature photography and abundant use of negative space for areas with text, giving the chosen words a visual poetry about them.

There is a subtle ode to 1970’s commune aesthetic with their textured warm tones and geometric, concrete-focused architecture throughout the photography treatment and printed goods. With geometric details that echo Alice’s products, these logos and marks look simultaneously high-end and approachable.