Good Listener Wine
Raise a glass to the fictional world of Good Listener Wine, where every sip is infused with high-altitude magic. This project came together through the collaboration of my Instagram followers where I polled them to select both the name for our wine brand and the preferred art direction from three compelling options. Truth be told, my favorite brand name and art direction were chosen so I was stoked to bring this to life.
When envisioning the narrative behind Good Listener, my goal was to ensure potential customers feel like they're enjoying a warm, welcoming, and attentive companion while savoring this New Mexico-made wine. The addition of charming and personable illustrations brought this concept to life. By blending various fonts, we achieved a visual style that strikes a balance between being relaxed and sincere. After all, when you're sharing personal stories, you want a confidant who is both supportive and lighthearted, adding a touch of levity to the conversation.
When choosing the fictional origin of Good Listener wine, Taos, New Mexico, emerged as the perfect setting. The decision was driven by a desire to infuse a unique and special quality into the wine's story. After all, what could be more distinctive and captivating than a wine cultivated in high-altitude terrain? The choice of Taos, with its elevated vineyards and stunning landscapes, adds an element of intrigue and adventure to the wine's narrative. It's a place where grapes are nurtured under the watchful eye of towering mountains, contributing to the wine's exceptional character and making it an exciting discovery for wine enthusiasts.
The color palette chosen for Good Listener's branding is deliberately playful and simplistic. This choice aims to create an inviting and approachable visual identity for the wine. By combining both playful and straightforward hues, we strike a balance between accessibility and visual interest, offering consumers an enjoyable and uncomplicated experience right from the start.
creative direction + brand design + graphic design