Bramble Floral Design
When I first came across Bramble Floral Design eight years ago, I was instantly captivated by the beauty and creativity of Allison Schreck's work. There was something about the way she blended colors and textures that just drew me in. Eager to be part of that vibrant, floral world, I reached out to Alli hoping she needed an assistant and that I could learn from her. Alli, with her welcoming spirit and passion for sharing her craft, brought me into the fold. Those five summers working alongside her were more than a job; they were my initiation into a world of floral beauty and creativity, led by Alli's expertise.
Now, having the opportunity to work on Bramble’s rebrand, new website, and fresh portrait photography has been incredibly fulfilling. It’s a project that brings together everything I’ve learned, both from Alli and my own career journey. This isn’t just about giving the brand a new look; it's about celebrating a creative partnership and friendship that have been blooming for years.
ESSENCE OF FINE ART
PROFESSIONAL
CONFIDENT
ARTISTRY
A LITTLE EDGY
TRUSTED
CREATIVE LEADERSHIP
Bramble Floral Design’s rebrand captures a unique blend of elegance, inspiration, and accessibility. Our design approach is modern and minimalistic, yet exudes warmth and sophistication. We've carefully selected a typography mix that balances contemporary charm with classic reliability to strike a chord between friendly and professional.
The logo designs are slightly ornate, projecting confidence and creativity. In a departure from the typical floral wedding industry palette of whites, pinks, and beiges, Bramble’s new color story weaves together dark, earthy tones with ethereal hues. This choice not only sets them apart in the wedding floral industry but also evokes an otherworldly elegance. The deep, rich earthy shades draw from nature’s palette, offering a sense of tranquility and grounded sophistication that resonates with those seeking something uniquely memorable for their special day.
PROJECT OVERVIEW
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Portrait Shoot
CAPTURING THE SPIRIT
The portrait session for Bramble Floral Design captured Alli's vibrant personality and artisanal touch. Utilizing natural light to highlight rich, earthy tones, the images reflect the brand's color palette and ethos, offering an authentic glimpse into the heart of Bramble.
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Website Design
ONLINE PRESENCE
Bramble Floral Design's website serves as an extension of its reimagined brand identity. Designed to welcome and inspire, the site provides an immersive experience into the world of bespoke floral design.
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Brand Design
VISUAL IDENTITY + MESSAGING
The rebrand sets it apart in the wedding floral industry with a modern, minimalistic approach. Dark, earthy tones and ethereal hues evoke an otherworldly elegance, while refined typography balances contemporary charm and classic sophistication.
The inclusion of a diverse range from casual to formal designs in Bramble Floral Design's logo suite is a strategic move, essential for its versatility and adaptability in the dynamic wedding and event industry. This range allows the brand to seamlessly align with various event styles, from relaxed garden gatherings to elegant, formal ceremonies, ensuring relevance across diverse themes. It also offers the flexibility to cater to different marketing platforms and materials, enhancing brand coherence from social media to high-end promotional content.
In essence, this spectrum of designs underscores Bramble’s commitment to versatility, detail-oriented service, and a deep understanding of their clients' diverse needs.
A VERSATILE BRAND WORLD
The website for Bramble Floral Design is a natural extension of its reimagined brand identity. Crafted to welcome and inspire, the site offers an immersive experience in the world of bespoke floral design. We focused on an intuitive user interface, ensuring every aspect of Bramble's services is not just accessible but also reflective of their commitment to elegance and creativity in floral arrangements.
The photoshoot for Bramble Floral Design embraced a natural and organic aesthetic, perfectly in tune with the brand's ethos. With a focus on capturing Alli’s artisanal touch and her vibrant personality, we ensured that each image reflected the brand's color palette, utilizing natural daylight to highlight rich, earthy tones. These photographs are a harmonious fusion of the artisanal quality of Bramble and the delightful energy Alli infuses into her work, offering a genuine and captivating glimpse into the heart of the brand.
Working with Bramble Floral Design from the early days to this exciting root-to-petal rebrand has been an extraordinary journey. It’s been a collaboration filled with artistic exploration, mutual growth, and the shared joy of bringing beauty to life. This rebrand isn’t merely a visual update; it’s a celebration of Alli’s journey in the floral industry and the lasting impressions they leave on their clients’ most treasured moments.
ROOT-TO-PETAL REBRAND
creative direction, brand strategy, graphic design, web design, art direction + styling, photoshoot production
portrait photography by Aubrey Janelle